I'm not sure I understand this one... in the last ad, it was obviously implying that the person had gained weight and thus their clothes no longer fit. In this one... the purse is huge for some reason? I'm a bit confused. Perhaps an additional tagline would clear it up a bit.
mmm...actually it's the "female version". That your "little" purse may look as big as hell that you can't lift it as easy as before. It's talking about how you may lose strength if you don't go to the gym regularly.. hope u get it now. thanks anyway for the comment, very appreciated.